Sometimes it is hard to know what you want until you see it! The design for the Alpine Automotive logo started out with several subdued logo variations incorporating mountains and roads with a soft blue. The client was not drawn to any particular one and asked to see something completely different. Enter the winning design! The final logo is less visual with the “automotive” references, but the sleek design and the chrome-like detailing of the letters fit perfectly.

FINAL LOGO

Alpine Automotive Logo

 

LOGO DRAFTS

Alpine-Automotive-Logo-Options